Webmaster, Inc. specializes in building technology solutions that address the specific and unique needs of each of our clients. Websites are no longer confined to the realm of "electronic brochures" — in fact, websites being built today behave like a collection of interdependent programs providing advanced interactivity and transactional capabilities.

Small to mid-sized businesses are often unclear or unsure of the Internet's potential role within their organization's plans. Webmaster, Inc. can help to define your corporation's short and long-term goals as they relate to technology in general and the Internet specifically. Packaged solutions are usually inflexible, or if they're flexible they're expensive and difficult to learn. Webmaster, Inc. emphasizes custom solutions tailored to your specific requirements so your website — and the programs that make it possible — do exactly what you want when you want.

How can you use the Internet to increase market share, obtain new customers and retain existing ones? Here are just a few simple ideas:

• Email Lists: If you sell products or services, maintaining and marketing to an email list will give you an edge. Email is cheap, easy, and almost instantaneous - use it to market your newest products, your latest service offerings, and special pricing. Remind your customer base that you're there with a monthly newsletter. Remember - your email list should be an "opt-in/opt-out" list so that your customers can add or remove themselves easily.
  
  
• Sales & Specials: This is a must for anyone who sells products online - regular sales and specials keep your site visitors coming back. If you have a catalog of products, you know that it can take a month or longer to produce and distribute a catalog with current pricing - take advantage of the flexible nature of the Internet and offer regular promotions.
  
  
• Contests & Give-Aways: Contests and give-aways are great ways of getting people to visit your site and learn about your products and services. Of course, you want to make sure that the people visiting are actually interested in your offerings, so gather demographic data before they can qualify for the contest.
  
  
• Scavenger Hunts: How do you get people to read through your website and view the content you want them to? One way might be to have a site-wide scavenger hunt, with clues embedded in the text of your site. Ask them to answer questions regarding your corporate history, the services or products you offer, etc. Tie this in with a give-away and your email list and you've got a powerhouse of a marketing tool.
  
  
• Informative Tips & Tricks: Are you a doctor? A lawyer? A musician? Then offer visitors to your site helpful tips and the benefit of your professional insight. The more useful your website is, the more people will be likely to visit it again. Update this informative content regularly and your website goes beyond just a marketing tool - it becomes an Internet resource.
  
  
• Events Calendars: If your organization has a calendar of events, it absolutely should be a part of your website.
  
  
• Members-Only Content: Offer general information to the public and client-specific information to your customers with a members-only interface. The opportunities are endless.
  
  
• Corporate Extranet: Your website doesn't have to be just for public consumption - turn your website into a corporate resource for employees. With a password-protected interface, you can offer employees remote access to all sorts of internal information and tools. Automate your sales force, provide corporate calendar information — if you can imagine it, it's probably possible.
  
  
• Discussion Forums: Let your customers interact with you and each other in publicly accessible or moderated discussion forums. If you have products that require support services, like electronics or other similar items, give your customers a peer-level knowledgebase to draw from.

To learn more about our process, use the menu at the top right or contact us for additional information.