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Glossary

The following terms are a mix of general Internet and technology terms combined with our own "official" definitions. Anything that has artificial boundaries set by us is indicated using (WINC).

Glossary
  1. Website: A web site is a group of web pages, usually interconnected, which can be found under one URL (www.yoursite.com).

  2. Web page (WINC): A web page can contain up to 750 words of text, unless otherwise defined. Each page will begin with the design masthead and end with the footer information.

  3. Section: A website section is one or more pages within a site that share a similar topic. For example, you might have a section on books, broken into pages about fiction and non-fiction, and another section on flowers, broken into pages about perennials and annuals. You might have another section called "About Us" that was comprised of only a single page of information. Each is a section by virtue of its content.

  4. Section Header (WINC): Webmaster, Inc. generally includes a section header, or title, on each page within a section to increase usability. To enhance the design, these headers are usually created as graphics in the same or similar font used for the rest of the design. If there are specific section headers that you would like to define, please let us know in advance (an example would be if you wanted the header on the "About Us" page to read "Find Out About Us").

  5. Design Concept (WINC): A design concept is a screen-sized image of what the site will look like once it is built. Please note that we use the exact image provided to you for graphic creation, so once you approve a concept and we begin building the site, even small changes (like changing a background color) can require a complete graphic re-build.

  6. Masthead: A masthead is the portion of a web page that includes the title of the page and/or identifying or branding characteristics (i.e., the logo). More often than not, the masthead occupies the top section of a web page, extending across the entire page from left to right.

  7. Graphical menu: A graphical menu is a navigation structure (a set of links to pages in the site), which is built into the graphic design of each page, rather than the text. Typically the graphical menu stays the same within each section, if not throughout the entire site.

  8. Footer: The footer is found at the bottom of every page of the site, and does not change from page to page. It includes copyright information, and may also include contact or other information, depending upon the design and layout of the site.

  9. Home Page: The home page is the page that is reached when the URL (www.yoursite.com) is entered into a browser. Because this is the first page that many people will see, as well as the point of reference for most Internet users, the home page should have a clear layout and concise information.

  10. Rollover Buttons: Each link in a graphical menu is a button (although they may not look like push buttons). Rollover buttons change in appearance when a user scrolls a mouse over them (before clicking).

  11. Photo or graphic (WINC): A photo or graphic is one image to be used within the text area of the page layout (i.e., apart from the masthead, graphical menu and footer).

  12. Optimized: Optimization of a photo or graphic is the process of giving it the best possible appearance for the Internet, possibly including but not limited to: resizing, changing the brightness and/or contrast, saving in a web-friendly format, etc.

  13. Text (WINC): Text is the words found on a web page. Text is limited to the same formatting styles as found in a standard Word processing application, although we recommend that no text other than links be underlined. In the case of complex tables, additional coding will be required and this work may require a work order.

  14. Splash Page: A splash page replaces the home page of your site and has no substantive textual content. Typically, splash pages have some level of animation and/or create an attractive graphic-intensive entry point into a website, like the cover of a magazine.

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