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Tastee Apple, Inc.
- Graphic Design
- Structural Design
- ColdFusion Programming
- Shopping Cart
- Protected Interface for B2B
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Maintained By:
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Client/Webmaster, Inc.
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Type:
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'Net Commerce/Custom Programming
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Size:
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Medium/Large
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URL:
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Clicking this link will open another browser window. Close it when you are finished to return to this page.
http://www.tasteeapple.com/
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Goals/Objectives:
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Tastee Apple, Inc. (TA) is a family-owned company, producing unique fruit and vegetable based foods. Their existing website had no 'net commerce capabilities and had begun to look dated. TA wanted to build a retail-oriented catalog, as well as a password-protected business-to-business (B2B) catalog with different pricing and quantity levels. TA also wished to notify customers of updates and new products via an opt-in email newsletter. Lastly, TA wanted another password-protected area where wholesale customers could download marketing materials.
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Special Needs:
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TA required a shopping cart and secure ordering capabilities. TA also needed password-protection for two sections.
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Process:
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Webmaster, Inc. had several telephone meetings with TA principles to define the scope of the website, the various sections, and the underlying function of each section. Once the general structure of the website was determined, TA provided their company logo, product images, and text for each section. Webmaster, Inc. then developed a mockup of the design for approval. When the design was agreed to, Webmaster, Inc. integrated the text and functionality into the design. TA purchased 2 licenses (one for retail, one for B2B) of AbleCommerce, a ColdFusion-based shopping cart and database program. Webmaster, Inc. created custom templates and input products and product categories. Password protection was implemented for the sections requiring it, and TA reviewed the site for errors and changes. The site was then uploaded to the web server and search optimization operations were performed. Finally, SSL (secure transaction technology) was implemented. Once the site was in its "final" version, TA principles were trained in the usage of the AbleCommerce software, as well as the email newsletter application.
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Features:
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- Custom graphics and an easy-to-use interface make the site visually interesting and simple to navigate.
- AbleCommerce software allows for easy maintenance, as well as a wide variety of functionality such as a shopping cart front-end, a graphical backend for product changes and additions, a product search engine, and more.
- Webmaster, Inc. created a custom mailing list management utility to simplify the process of creating and emailing newsletters.
- Website visitors can request a catalog through a simple form interface.
- The site has a retail section and a separate, private B2B section.
- TA purchased an SSL key in order to provide secure ordering services for their customers.
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Ongoing Requirements:
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Webmaster, Inc. maintains the website on request and continues to assist as needed.
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Hosting:
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The Tastee Apple website is hosted by Webmaster, Inc.
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Work Performed By Third Party:
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- AbleCommerce software
- Thawte SSL Key
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